EXPORT READINESS CHECKER

MANAGEMENT READINESS
Indicator: You have the management capacity to execute export marketing initiative.

1. Is your business established in the domestic market?|1

2. Does exporting form part of your business’ long-term goals?|1

3. Are your patents and trademarks (if applicable) registered.|1

4. Do you have spare capacity to attend to an export initiative?|1

5. Do you and/or someone within the business have international business experience?|1

6. Is there someone available who could be made responsible for planning and implementing the export initiative?|1

7. Does your business have functional accounting and administrative systems?|1

8. Is there someone who can ensure that export sales are adequately serviced?|1

9. Is there someone available within the business who could read, write and speak a foreign language?|1

10. Are you willing to change key product features (e.g. product specification and packaging) in order to meet the requirements of an export market?|1

11. Are you willing and/or able to contract extra staff and/or acquire skills and/or implement procedures in those (above) cases where your business falls short?|1

MARKET INTELLIGENCE READINESS
Indicator:? You are well informed of market and trading conditions in the export target market.

1. Are you informed of your product’s position in the domestic market compared with competitive products, its strengths, weaknesses and unique characteristics?|1

2. Are you aware of your product’s competitive position against foreign made products in the domestic market?|1

3. Do you have some knowledge of the cultural imperatives of your target markets?|1

4. Are you informed on the market regulations in your target markets?|1

5. Are you knowledgeable about the trends that influence the supply and demand in your selected target markets for products similar to yours, as well as related and substitute products? |1

6. Are you well informed of market and trading conditions in the export target market?|1

7. Do you have some knowledge of import tariffs, taxes, non-tariff barriers, government imposed terms conditions restrictions, licensing, product testing and certification and other requirements governing the entry of foreign trade products into your selected target markets?|1

8. Are you aware of the sources of competition, including the extent of domestic industry production and the major foreign countries you will be competing against in the selected target markets?|1

9. Are you aware of the risks in respect of political and economic Instability and socio-economic conditions in your selected target markets?|1

PRODUCTION MANAGEMENT READINESS
Indicator:? Your products and production process are geared to meet the requirements of the target market.

RESOURCE READINESS
Indictor: You have and can access resources to support the export initiative.

OPERATIONS READINESS
Indicator:? The extent to which you have knowledge of, as well as the internal procedures needed to embark on an export sales transaction

EXPORT PLANNING READINESS

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